Digital marketing has always been about connecting the right message with the right people at the right time. But in today’s fast-paced world, there’s simply too much happening for one person or even a team to track it all in real time. That’s where smart tech steps in, quietly but powerfully, to lend a hand.…

By Umar Saif, with insights from the Kangaroo Team Digital marketing gets thrown around a lot these days. From Instagram gurus promising instant growth to flashy YouTube ads telling you to “ditch your 9-to-5,” it’s no wonder people start asking: Is digital marketing legit? Or is it just another internet buzzword that sounds good on…